13 May Rolex: the new Day-Date 40 at Baselworld 2015
Aesthetically, the new Rolex Day-Date 40 inherits the evolutions that have marked the history of this very charismatic watch: refined lugs and middle case, a broad and clear dial, as well as an exclusive return to the President bracelet that was created specially for the Day-Date in 1956 – now redesigned to be even more closely integrated into the Oyster case. The new Day-Date is presented in 950 platinum or 18 ct yellow, white or Everose gold versions, with a variety of elaborate new dials, veritable signatures of its renewal.
The new Day-Date is equipped with a new- generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance. Certified as a Swiss chronometer by COSC (Swiss Official Chronometer Testing Institute), it is tested a second time by Rolex after being cased to ensure that in everyday use it satisfies Rolex’s criteria for precision, which are twice as exacting as those for an officially certified chronometer. This control of the final precision of the assembled watch is carried out using a methodology and high-technology equipment specially developed by Rolex.
In its new form, the Rolex Day-Date 40 stands out with a range of elaborate new dials, a singular combination of high-technology and traditional know-how. Thin, laser-etched motifs are applied to a traditional sunray finish for a particularly sophisticated effect. New faceted and deconstructed Roman numeral hour markers, with individually hand-positioned elements, underscore the masculinity of this charis- matic model.
Four versions of the Rolex Day-Date 40 are available:
Ref. 228206 in platinum with ice blue dial
Ref. 228235 in everose gold with sundust dial
Ref. 228238 in yellow gold with champagne dial
Ref. 228239 in white gold with silver dial
You will find all the new Rolex Day-Date models in the book “Rolex Day-Date” – Click here to know more